Dugran By Dugristyle

If your designs could speak, what would they say?

At the heart of our brand is a commitment to transparency and honesty. We live by our values and connect directly with artisans, ensuring every piece reflects our dedication to authenticity and integrity

What are the signature elements in your designs?

"Our designs feature the signature elements of Meenakari, Kundan, and Polki craftsmanship, showcasing the essence of traditional Indian artistry. Each piece is handcrafted with care, blending timeless elegance with the richness of artificial traditional Indian jewelry."

Which celebrity or personality do you dream of dressing?

Which collection are you most proud of, and why?

We’re truly proud of our Ruhaniyat Collection, which highlights everything we love about handmade jewelry. Each piece tells a story of our dedication to craftsmanship, combining traditional techniques with a modern touch. The collection stands out for its unique elegance and the care we put into every detail, perfectly reflecting the heart and soul of our brand. We’re excited to share these beautiful creations with you, celebrating both timeless beauty and the art of handcrafted design.

Where do you find inspiration for your designs?

Our designs are deeply inspired by the richness of Indian culture and the extraordinary talent of its artisans. The luxury and vibrancy of life in India infuse our handcrafted jewelry with a sense of timeless elegance and sophistication. Each piece reflects the essence of India's heritage, celebrating its artistic traditions and the opulence of its cultural legacy.

Which designer in the world inspires you?

We find our inspiration for handmade jewelry in the amazing designs of Manish Malhotra and Sabyasachi. Their incredible talent for blending traditional elegance with modern style really motivates us. Their creativity and sense of sophistication guide our own work, helping us craft pieces that reflect the same level of artistry and refinement that make their designs so special.

Share a memorable "aha" moment from your design career.

The “aha” moment for our brand came when we understood that true beauty in jewelry is more than just what meets the eye. It’s about the heart and soul that go into making each piece. As we explored the world of handcrafted jewelry, we were inspired by how blending traditional techniques with modern design creates something truly special. This realization fueled our passion to highlight the incredible artistry of skilled artisans and celebrate the rich cultural heritage of India. For us, handmade jewelry is more than just an accessory—it’s a way to tell stories, honor craftsmanship, and create pieces that hold a bit of our heart. This is what drives us, making every design a reflection of our journey and a celebration of timeless beauty.