Label Niti Bothra

If your designs could speak, what would they say?

I am the thread of tradition, woven with love and care. My intricate patterns tell stories of India's rich heritage, passed through generations. I adorn the fabrics of life, bringing elegance and grace

What are the signature elements in your designs?

The signature elements in our designs are hand embroidery and simple fuss-free silhouettes.

Which collection are you most proud of, and why?

I am happy with all my collections so far and cannot choose one particular collection but if have to choose then it would be the first-ever collection that I created it will always remain close to my heart.

Where do you find inspiration for your designs?

I find inspiration from our age-old embroideries and textiles and from nature I am particularly partial towards flora and fauna found in nature.

Which designer in the world inspires you?

I am inspired by Ritu Kumar who was the first designer to bring the boutique culture to India and was awarded the Padma Shri in 2013 by the Government of India.

Share a memorable "aha" moment from your design career.

I really cannot think of one solitary Aha! Moment but every time we sit down to design a collection the way it slowly but surely takes shape of what me and my team intended for the collection to look like is an Aha! Moment for me.