Mishru

If your designs could speak, what would they say?

Mishru's designs would express a synthesis of craft and streams of culture, blending traditional techniques with modern sensibilities. They would speak of observing nuances in architecture and contemporary living, representing a distinctive vision of hand-craftsmanship and reimagining Indian wear. The designs would convey a balance between traditional wardrobes and a modern sense of self, nourishing cultural authenticity through various craft streams.

What are the signature elements in your designs?

"1. Signature elements in Mishru's designs include: 2. The use of traditional handcraft techniques viewed through a contemporary lens. 3. An abundance of deliberate technique and detail, with embroidery inspired by nature, memories, and feelings. 4. Combining distortion, scale, and layering to create a tailored strength. 5. A design philosophy based on detail and surprise, appearing both natural and otherworldly. 6. Colour-shifting embellishment styles and innovative techniques that make the garments both ornate and soft. 7. Unexpected combinations and embroidery styles for tactile and visual appeal."

Which collection are you most proud of, and why?

Mishru takes pride in creating culturally authentic fashion, combining traditional techniques with modern aesthetics, and delivering meaningful design as an action or service that delights and surprises patrons.

Where do you find inspiration for your designs?

Mishru finds inspiration in a synthesis of craft, streams of culture, and the experience of the city of Hyderabad. The brand's embroidery is deeply personal, inspired by nature, memories, and feelings. The designs are tailored to evoke specific emotions, balancing traditional wardrobes with a modern sense of self.