Mehak Murpana

If your designs could speak, what would they say?

If my designs could speak, they would say, "We are contemporary couture styles crafted to resonate with the modern woman. We blend elegance with functionality, sophistication with comfort, and timeless appeal with today's trends. We celebrate the strength, grace, and individuality of today's women, ensuring they feel empowered and stylish in every aspect of their lives.

What are the signature elements in your designs?

When it comes to our designs, several signature elements set us apart. Firstly, our stylish cuts and contemporary styles are a hallmark of our brand, ensuring a modern and chic look for our customers. Additionally, our famous turtle embroidery on printed outfits is a distinctive feature that adds a unique touch to our collections

Which celebrity or personality do you dream of dressing?

Which collection are you most proud of, and why?

I am incredibly proud of our Soneva collection. This collection represents a significant milestone for our brand, as it marked our entry into the bridal category—a new and uncharted territory for us. Taking a leap of faith, we invested a substantial amount of time, energy, and funds into developing Soneva. The response we received was overwhelmingly positive, reaffirming our decision and efforts. It was a challenging yet rewarding journey, and seeing the joy and satisfaction it brought to our clients makes Soneva a collection that holds a special place in our hearts.

Where do you find inspiration for your designs?

I draw inspiration from the interplay of nature and modern design, blending timeless elements with contemporary aesthetics. My collections are shaped by a fusion of personal experiences and the evolving trends of the world around us.

Which designer in the world inspires you?

Anita Dongre is truly inspiring with her remarkable journey in building a vast fashion empire. Her dedication to craftsmanship and sustainability exemplifies innovation and success in the industry.

Share a memorable "aha" moment from your design career.

Realizing that even with the skills to tackle every challenge, I learned it's crucial to focus on what truly matters and delegate the rest. This shift from a "do-it-all" mindset to prioritizing impact was my big "aha" moment.