Devnaagri

Devnaagri is an Indian traditional clothing brand catering to families who cherish classic and endearing ensembles, authentic to Indian artistry. The brand is dedicated to preserving tradition by re-interpreting Indian aesthetics, indigenous embroideries, and unparalleled craftsmanship. Devnaagri focuses on preserving culture, harnessing the evolving genius of local artisans, reviving forgotten fabrics, and maintaining a commitment to sophisticated detailing. Rather than reinventing itself, Devnaagri keeps the wheel of tradition spinning, ensuring the continued celebration of India's rich artistic heritage.

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Birthplace

2013

Educational Qualification

English Hons. from St. Stephen's College Delhi

If your designs could speak, what would they say?

Devanagari is traditional in thought, design, and being. It's a unique amalgamation of our culture and heritage that is transformed into a language of design for the women of today.

What are the signature elements in your designs?

Its uniqueness lies in its detail for design with simplicity, complementing the persona of aspiring women of today. Fluid fabrics, vibrant colors, and artisanal opulence add to the design language of Devnaagri.

Which collection are you most proud of, and why?

SITARA: This collection brings us closer to our culture and traditions and the designs resonate with the global aspirations of both Devnaagri Women and the Devnaagri Men.

Where do you find inspiration for your designs?

Everything that is around us, a small thought or an emotion would also be an inspiration.

Which designer in the world inspires you?

It's extremely difficult in a creative world to pen on any one designer. As designers ourselves we love colour play of some detailing of another or maybe just silhouettes and drapes of someone else. Intricate detailing, and embroideries, of many designers worldwide, have been somethings we have always admired.

Share a memorable "aha" moment from your design career.

At Devnaagri the "AHA" moments have been many. We feel exhilarated when we see client wearing our ensemble on their special days. We feel proud when celebrities reach out to us. We had a special feeling when we launched our first flagship store at Chattarpur New Delhi. All through the journey of Devnaagri we had many moments that have been very special to us, and we mark each as an "AHA" moment."