Aloha by PS

Committed to offering an ethical and eco-conscious alternative in the world of fashion accessories, Aloha by PS carefully handcrafts each potli and clutch using high-quality, cruelty-free materials and environmentally responsible practices. The brand believes that style and sustainability can coexist, passionately providing accessories that reflect this ethos. Founded by Sonal Vakil and Pia Bhurke, Aloha by PS's unique designs are an exquisite amalgamation of traditional Indian embroidery techniques and contemporary embellishments, perfectly encapsulating the essence of modern India.

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Birthplace

Mumbai

Educational Qualification

MS in Finance | Bachelors in Arts

Founding data/year of the brand

2016 | Mumbai

If your designs could speak, what would they say?

They would speak about our rich heritage and culture in the form of our Indian craftsmanship.

What are the signature elements in your designs?

Our embellished belts, shape of the bag, interior & make of the bag.

Which celebrity or personality do you dream of dressing?

Deepika Padukone,

Which collection are you most proud of, and why?

Our AM to PM collection. We have tried to move away from only Indian wear bags to now more occasion wear bags that can go from morning to evening.

Where do you find inspiration for your designs?

From our heritage Indian culture, paintings and temple carvings

Which designer in the world inspires you?

Sabyasachi inspires us with the way he designs while bringing out the essence of Indian craftsmanship. His tie-ups with big fashion multinationals like Bergdorf will give the Indian fashion industry and artisanship world recognition.

Share a memorable "aha" moment from your design career.

Our bags were bought at the pre-wedding celebrations of Anant and Radhika Ambani by the guests attending.