Whimsical By Shica
View CollectionsBirthplace
Delhi, India
Educational Qualification
Fashion design from NIFT Mumbai. Fashion styling, photography, FIT, New York.
Founding data/year of the brand
2012 | Mumbai
If your designs could speak, what would they say?
Chic, simplistic, and feminine.
What are the signature elements in your designs?
We always add a touch of the unexpected to each of our creations. It could be a hand-crafted tassel or a print enhancement technique. A signature element would be a tied-up kimono dress with hand-printed prints.
Which collection are you most proud of, and why?
I am most proud of my Asthete collection, which was showcased at Lakme Fashion Week. It was a collection of eco-printing with leaves, flowers, and spray printed on fabric. Inspired silhouettes from a little girl's closet.
Where do you find inspiration for your designs?
I find inspiration and people, nature, and cultures. Japan has always fascinated me. The quiet, luxurious, and sublime Prince in nature, inspired echo in all my collections.
Which designer in the world inspires you?
Miuccia Prada x Alberta Ferrati our outstanding role models in the world of fashion. Iris van Harper is literally our fashion goddess. Amit Aggarwal is a force to reckon with.
Share a memorable "aha" moment from your design career.
Working alongside Alberta Ferretti was truly a memorable moment in my career. Designing a collection for Vera Wang was a dream, come true.