designer_imagedesigner_logo

Birthplace

Mumbai

Birthdate

31st August 1991

Educational Qualification

Bachelor's of Management Studies- NM College, Mcom- Mumbai University, GS10k Cohort 18- IIM Bangalore

Founding data/year of the brand

2019 | Mumbai

If your designs could speak, what would they say?

Wear me again and again, with different add-ons for different looks!

What are the signature elements in your designs?

Base garments + Detachable add-ons enhanced with appliqué, cut work, embroidery and embellishments.

Which collection are you most proud of, and why?

Our first collection- All About Structure stays the closest to me. It helped us identify our most loved designs and give our customers more of what they're looking for from us.

Where do you find inspiration for your designs?

I find inspiration wherever I see possible deconstruction.

Which designer in the world inspires you?

I get heavily inspired by our Indian designers for different aspects- It's amazing how Sabyasachi has built a global brand, I love how Amit Aggarwal and Gaurav Gupta have a strong visual recall, how Manish Malhotra has inspired generations with his designs in Bollywood.

Share a memorable "aha" moment from your design career.

My 'aha' moment came when I saw how customers started styling our detachables in multiple ways too; giving one wrap 4-5 looks.