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Deme by Gabriella

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Birthplace

Port Elizabeth, South Africa

Birthdate

8th April 1987

Educational Qualification

BA in Communication & Marketing

Founding data/year of the brand

Mumbai | 2014

If your designs could speak, what would they say?

They would say I am confident, beautiful & secure in myself and I know what I like

What are the signature elements in your designs?

Signature elements are dreamy drapes, and standout silhouettes whilst keeping the women’s body in mind to flatter and enhance the natural shape, they are timeless.

Which collection are you most proud of, and why?

To date, my first collection is one of my favorites as it was 12 years ago and it would be relevant today making pieces that can last forever and look better each year and not become obsolete

Where do you find inspiration for your designs?

Different kinds of inspiring women definitely drive why I design, travel and culture would be another big inspiration for, people and architecture.

Which designer in the world inspires you?

Phoebe Philo, her garments stand the test of time, and have something that is uniquely her but is also classic and timeless

Share a memorable "aha" moment from your design career.

I think I kept making things for that I wanted to be known for but people kept coming to me for something else, the aha moment was finding the balance between commercial success and still making garments in would-wear