The Home Affair

If your designs could speak, what would they say?

Anyone -anywhere-anytime

What are the signature elements in your designs?

Practical silhouettes, affordable price points

Which collection are you most proud of, and why?

Sukoon' - Every time we made a sample it got sold off the hanger the same day. We conceptulised it in less than a day but the rewards are being reaped even today after 2 years. Not a day goes by without an order from this collection.

Where do you find inspiration for your designs?

For me its always in "What different can the next be from the last"- designs, colours, silhouette, campaign shoot - everything is kept distinctly different.

Which designer in the world inspires you?

While there are many giants in the fashion industry- inspiration unfortunately comes from none. It strikes when most unexpected.

Share a memorable "aha" moment from your design career.

When actress Anita Hassandani wore our "Mustard embroidered suit" from "Shringaar" to Ekta Kapoor Diwali bash - our website crashed - we had over 50-70 orders in less than 20 hours. Every social media handle covered her for the outfit. The response from other actresses, pr, and stylists - felt unreal & overwhelming.