Mandira Wirk
Birthplace
Jalandhar
Educational Qualification
Pearl Academy
Founding data/year of the brand
2000 | Delhi
If your designs could speak, what would they say?
A perfect blend of subtlety, femininity, and romanticism. They are designed to make you feel beautiful and confident
What are the signature elements in your designs?
My designs celebrate minimalistic yet impactful silhouettes, featuring intricate embroidery, delicate beadwork, and shimmering sequins. Our carefully selected fabrics not only exude luxury but also ensure the utmost comfort for the wearer.
Which collection are you most proud of, and why?
I am most proud of my first resort wear collection. It was a symphony of dainty florals, pastel sequins, and breezy fabrics. This collection was also unveiled at the first edition of Hyderabad Times Fashion week. I am incredibly proud of how it was received.
Where do you find inspiration for your designs?
I find inspiration everywhere around me. It could be in the vibrant colors of a sunset, the elegance of nature, or the richness of cultural heritage. I am also inspired by the strength and grace of modern women. Each collection is a reflection of these inspirations, transformed into wearable art.
Which designer in the world inspires you?
I am inspired by many designers, each with their unique style and vision. However, I prefer not to single out any one designer. I believe that every designer brings something unique to the table and its collective creativity and innovation truly inspire me.
Share a memorable "aha" moment from your design career.
One of my most memorable "aha" moments was during the creation of my "Dancing in the Sand" collection for the Delhi Times Fashion Week 2023. The collection was inspired by my own style of design and sensibility. It was a reflection of my thought process, persona, personality, and aesthetics. Seeing my vision come to life on the ramp, and receiving such positive feedback was a truly rewarding experience.