Smriti by Anju Agarwal

If your designs could speak, what would they say?

"I'm a fusion of traditional craftsmanship and modern flair, of style and elegance, wear me and own the day! Confidence and beauty, that's what I bring to you."

What are the signature elements in your designs?

My designs are distinguished by signature elements that blend modernity with tradition. Conceptual lines form the foundation, which are then elevated by structured silhouettes infused with a touch of flowy elegance. Delicate floral motifs add a whimsical and romantic flair, while fusion silhouettes combine contrasting styles to create a unique and striking look. Finally, intricate detailing brings each piece to life, transforming it into a true work of art. These elements harmoniously come together to create designs that are both timeless and contemporary, perfect for making a statement.

Which collection are you most proud of, and why?

Every collection is a chapter in my design journey, and each one has its own special essence that sets it apart from the others. Whether it's the innovative textiles, the fusion of traditional techniques with modern silhouettes, or the celebration of diversity and inclusivity, every collection has its own soul. I'm proud of the evolution and growth that each collection represents, and how they all come together to form my design legacy.

Where do you find inspiration for your designs?

I find inspiration in the beauty of nature, the intricacies of culture, and the complexity of human emotions. The majesty of forests, the vibrancy of flowers, the elegance of traditional craftsmanship, and the modernity of urban landscapes all influence my designs. I also draw inspiration from art, history, and personal experiences, weaving them together to create unique and meaningful pieces that tell stories and evoke emotions. The world is my inspiration, and I'm constantly discovering new sources of creativity!

Which designer in the world inspires you?

Dries Van Noten inspires me with his avant-garde and eclectic style, blending art and fashion. His bold and innovative approach motivates me to push design boundaries.

Share a memorable "aha" moment from your design career.

A memorable "aha" moment for me was when a full family asked to wear my designs for a special occasion. Seeing my creations bring joy and unity to a family was a heartwarming moment that made me realize the impact of my work beyond just aesthetics.