With a new year, there’s always talks of doing things differently. Making room for changes in our routine by eliminating clutter and the focus shifts to optimization. Naturally, the discussion also includes fashion and our very own wardrobes. Words like overhaul, reduction, makeovers fly all over the place, with the intention of redefining our style. In recent times, sustainability is making its rightful inwards into the topic.
Sustainable fashion has been internet’s favorite buzzword, and the tweets and reels do deserve credit for bringing attention. Fashion as an industry gets a lot of flak for the practices involved at every step of the process. Further, the problem only gets compounded by overconsumption aided by fleeting trends. This new year, maybe slowing down and building compassion for nature can help us find semblance with our resolutions.
Sustainability Triumphs Momentary Trends
Being sustainable also transcends trends. Therefore, handcrafted and homegrown pieces feature minimalistic styles that are timeless wardrobe additions. The internet's changing tastes will eventually render mega-hauls dictated by it useless, but classic pieces will stand the test of time.
Slow fashion is actively heading the charge towards a sustainable fashion movement. Going head-to-head against fast fashion giants, slow fashion considers ethical processes and high-quality output over ever-changing trends.
Indian designer brands are leading this charge for the Indian scenario. Incorporating sustainable practices that focus on artisanal efforts to optimize processes that can potentially harm the environment. For instance, Love The World Today, a conscious clothing brand for children takes responsibility for upcycling and recycling their clothes post sales. In fact, brands like Mati, Dot, and Geroo Jaipur focus on achieving sustainability without compromising on a distinct style.
The Sustainable Edit
Our sustainable edit brings a selection of designers that keep eco-friendly practices at heart. An eclectic selection of nature-friendly pieces, that will be your forever choices, are part of the curate.
The perennial style staple has served to be a dependable choice no matter the occasion. Likewise, add a simplistic flair to celebrations with these eco-friendly kurta sets for women.
In organic fabrics, the timeless classic furthers its appeal to the eco-conscious. Go green and bring forward grace in drapes through handcrafted sarees.
The breezy style has comfort and chic both on lock. Make it better with a sustainable approach and let the easy-going style flow!
Be a conservationist and go for minimalism in style. Opt for Kurta Sets that are just as uncompromising on style as you are for nature!
Layer up for festivities and add suave to your appearance with Nehru Jackets that do not harm the environment.
In 2024, sustainability will become an intrinsic part of the fashion landscape. By being mindful of our choices, we can create a net negative impact on the environment. By being thoughtful with our style, we can also create a positive guilt-free aura around ourselves. These steps can alter the way our much-favored fashion industry will operate for years to come.
