Wasn't it March, like, yesterday? Another year flew by like the wind. As we bid adieu to the shitshow that 2020 has been, we're looking forward to starting the new year on a good note. There has never been time better than this to turn towards feel-good outfits, products and brands that not only provide YOU pick-me-up, but also the planet. Going eco-friendly is cool, sure, but it's also the need of the hour. It has become imperative to introduce brands in your closet which source fabrics ethically, encourage minimal to zero wastage, promote organic, non-toxic textiles and are transparent in their supply chain. Wondering where to start? Consider this as your new year's guide to sustainable dressing.
Here's how you can press restart on your conscious wardrobe with these designers, come 2021.
Anita Dongre Grassroot
Anita Dongre Grassroot promotes hand-crafted pieces by empowering women artisans from rural areas and encouraging the customer to build a mindful wardrobe. Paying homage to the age-old Indian craftsmanship, organic fabrics and socially sustainable practices, one should turn towards this slow-fashion brand for building their eco-friendly ethnic and contemporary wardrobe.
Here are some prét styles from the label that you should consider.
Ka-Sha
Ka-Sha started out in 2012 with a zero-waste endeavour and an aesthetic that of a traveller or nomad. By recycling fabric pieces from factories, these contemporary styles are literally made from scratch. Their extension, 'Heart to Haath' stems from a desire to delve deeper into conscious practices. In these collections, you'll find eclectic modern styles rejigged with a desi touch.
Check out these youthful styles to upgrade your sustainable wardrobe.
Anavila
Known for their signature linen sarees that embody modern luxury and minimalism, Anavila is also known for its responsible use of fabrics. Built on a foundation of meaningful and sustainable fashion, you should look out to this brand for your ethnic needs. The outfits are replete with zari embroidery and give off chic metallic vibes. These pieces are ideal to attend a close-knit wedding.
Take a look at these pristine pieces by Anavila that have our approval.
Urvashi Kaur
Urvashi Kaur is India's one of the few designers who have a glocal approach - thinking globally, acting locally. Her styles are hand-woven with the usage of Indian weaves and age-old techniques, proving that you can still ace contemporary silhouettes with traditional craftsmanship. She endorses organic textiles and naturally-obtained dyes, which are an integral part of her global designs.
We suggest you get yourself these outfits for your day-off wardrobe.
Mati
Mati, which means soil - ticks off our checklist for the perfect sustainable brand for millennials - edgy, fun silhouettes that can moonlight as workwear, easy on the pocket and lots of eco-friendly elements that help us contribute to the planet. The designs are derived from natural fabrics that are biodegradable, hand-woven fabrics that encourage help in boosting the economy, and ethical operations. If you're planning a workation, this should be your go-to brand.
Peppy pieces on your mind? Here are our favourites!
Doodlage
Upcycling and recycling is such an important concept to induce zero-wastage when it comes to pollution control. Doodlage upcycles factory residue and recycles post-consumer waste. The brand's one-step-further contribution is introducing plastic-free packaging. It also strives to create well-finished products that are full of longevity and what's left of the outfit material is converted then converted into accessories. One man's trash is another man's wardrobe? Yes, with Doodlage. Look out for their pretty dresses and smart separates.
Pick these semi-casual outfits that can moonlight as workwear.
Kharakapas
Kharakapas literally translates to 'pure cotton'. The label is all about a laidback style which perfectly resonates with today's youth. Their integral ethos embodies pure, homegrown fabrics with hand-crafted designs. They also promote fair trade by working closely with the artisans and weavers and maintaining transparency in their supply chain. Ethical business practices are also the need of the hour. Get yourself their signature tiered dresses.
Love breezy numbers? Get these ones by Kharakapas ASAP!
Which sustainable brand is your new year's first pick? Let us know in the comments below!
