They say every dark cloud has a silver lining. If that's true, then the quarantine period has many. The surprisingly positive (and perhap the only positive) of the COVID-19 pandemic is the substantial reduction in the otherwise ever-rising pollution levels. This Earth Day, we are acknowledging that silver lining and are also stepping up our game to do more for the Mother Earth, and believe it or not, it starts with our wardrobes.
Fashion industry is one of the biggest contribuors to environmental pollution. It is surprising, how little changes in the way we dress up can go miles in helping us cut toxics from being released into the surrounding ecosystems. Unfortunately, though, for the fashion-cohort out there, sustainable fashion has been cloaked in the stereotype of being boring, when, in fact, that's far from reality. And because today is the international Earth Day, we are going to get the cogs moving in favour of sustainability by intriducing you to some of our favourite conscious-fashion brands, who are doing their bit in saving the planet. Let's begin, shall we?
Anita Dongre Grassroot
There's more to the soft, demure styles by Anita Dongre Grassroot than meet the eye. The brand is not only eco-conscious but also sustains India's traditional handicraft by way of using organic fabrics, and economically empowers artisans from rural areas. These outfits are perfect for a bevy of occasions which run the gamut from Monday morning boardroom meetings to the much-needed Sunday brunches. If you want to start indulging in a little bit of harmless fashion, we suggest you start here.
Ka-Sha
Eclectic contemporary styles, rejigged with an Indian touch is what Ka-Sha is all about. By using handloom organic fabrics to organic dyes, these summer-appropriate designs are what we need for a regular day out. Check out their vivacious colours, flamboyant silhouettes and fun prints to stand out in the crowd.
Anavila
If you thought big fat Indian weddings can never be eco-conscious, well, Anavila's clothes are about to subvert that thought. Pristine handcrafted linen designs which are simple yet regal-enough to check all your quintessential ethnic outfit needs is a speciality of the designer. The dainty floral and geometric prints on handloom sarees by Anavila say classy like nothing else. Plus, our penchant for pastels is elevated with their recent collection. With weddings on the horizon, we suggest looking up these options!
Kharakapas
Kharakapas stands for khara-kapas, which means real cotton. The ethnic and contemporary styles are handcrafted, pure and homegrown. The monotone styles are billowy, making them apt for the summer heat. You will find a varied colour palette, thus giving us a galore of options for every season.
Kanelle
Kanelle is a conscious brand which is chock-full of trends. You will see a lot of puff-sleeves, tiers and ruffles that accentuate the organic fabrics. Get your hand on these stylish outfits for your post-quarantine work-wear wardrobe. We are crushing on the white dress with the dainty puff-sleeve.
Mati
Mati literally means 'soil' - hence, it promotes all ideas of giving back to the Earth. The designer believes in comfortable silhouettes with earthy hues. The design aesthetics are extremely minimal and eye-catching, making it a part of your everyday wear or coveted vacationwear!
Doodlage
Doodlage is a youthful brand that is all about upcycling and recycling. They are acing the zero-waste trend, which is undoubtedly a need-of-the-hour. The styles are chic, contemporary and are apt for work-wear. One man's trash is another's wardrobe? Perhaps, yes, especially with Doodlage.
Which sustainable fashion brand are you looking forward to wear? Let us know in the comments below.
