Think pandemic, wait, don’t think about it. Two years, holed up inside our homes, wearing only the coziest fits. Blazers? Halter Neck Dresses? We don’t need that; please get oversized sweatshirts & cushy joggers. Comfort dressing, we love you, but it’s time we get rid of your minimalist monotones. We’re bringing back the vividity & joy of colors into the mix. Cue Nautanky’s Dopamine collection – The picture perfect, colorfully extravagant & print overdosed pieces that drag the happy hormones right into the front.
Self-expression is a curious part of our social existence. Depending on who we are as a person, there is a variance in how we allow the world to perceive us. Some like a certain subtlety, while others like to announce their arrival with a loudness that is synonymous with their energy.
And this expressiveness is often seen through our style. Ditching the gloom and isolation of the pandemic, we embraced color with warmth. Dopamine Dressing was all we had on our mood boards & wishlists for 2023. Nautanky’s latest collection is a reminder of rejoicing in color & keeping our individualism on display.
Nautanky – Dopamine Overdose
Dopamine Dressing isn’t exactly a new term or trend – choosing to wear clothing that sparks joy (Surprise KonMari!) & makes you happy has always been the go-to advice. And the clothing we wear changes the way we think & act. Think about all the tiny neurons ready to send those dopamine hits your way for things as momentary as wearing your happy outfits. Every happy moment goes a long way, after all.
Nautanky’s Dopamine is for those who love to wear their hearts on their sleeves. And in their hearts resides a love for bold colors, vivid prints & easy styles. Dopamine showcases a plethora of hues & chronically vivid prints in silhouettes that are rather conventional but employ a sense of uninhibited quirkiness to them.
The label’s youthful energy is at display through their eclectic collections, featuring their signature aesthetic & color schemes. Dopamine builds on its design philosophy and delivers its take on the trend that has been almost omnipresent throughout the sphere of fashion over the last year.
An extension to oneself, clothing brings forward individualism without a word said. Nautanky’s flavorful creations delve in the jubilation of fashion as an expression. You can highlight your personality with resplendent colors that are anything but modest. The prints & patterns carry a radiant vibrance and tell a tale by themselves.
Nautanky’s Sprightly Bright Collection
With styles for women and men, Nautanky focuses on bringing fun to wardrobes. Adding a splash of color brings vacation vibes to workwear and keeps ease of movement and expression at utmost priority. Animal-inspired prints allow for adventurous strides into exploring uncharted territories of your style repertoire.
In the spirit of Nautanky’s state of normal where the quirk is always turned to 11, Dopamine features product names that are just uncompromising on a filter. The designer duo behind the brand do not make peace with conformity, with product titles that read Yee Haw-Waistcoat, Reality Check Skirt, Such A Gem Dress. That brings us joy, that little hint of being different for a rather thing.
Their selection of shirts for Men are a breath of fresh air, literally. With animal, botanic and foliage prints, they are the perfect partner for weekends. Throw on white trousers or straight cut jeans with a light wash and white sneakers, your statement shirt will speak for you. Trust Rajkummar Rao on this.
Dopamine brings through numerous silhouettes for women. With contemporary co-ord sets with prints that are dramatic enough to catch attention no matter where you are. Shirt & Pant sets that are set in strong shades are great for weekday number crunching while the dresses feature cuts that are daring yet easy. If the thrill doesn’t faze you, find comfort in timeless kurta sets. Find your style & resonate with what Nautanky has in store for you.
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