1. Comfort is King
Handloom saris are lightweight and cooling. They come without the burden of draping heavy saris that weigh down your shoulders, and are especially convenient for the summer. Earthy tones, soft prints and subtle embroidery make for an overall graceful look. One can choose from a range of exquisite cottons, silks, chanderi and linens, hand crafted with respect to the environment.
2. The Versatility Factor
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Hand woven saris come with a distinct character and individuality of their own. The contemporary take on the traditional silhouette has made them modern, versatile, and durable enough to be worn for a hectic work day, a chic dinner party, and even a festive occasion.
3. Why break the bank when you don’t have to?
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Handwoven saris are both fashion forward and affordable by the modern working woman who wants to be effortlessly stylish and exude understated elegance.
4. Support your Indian heritage
With historic roots in India, the handloom industry is recognized as an essential part of Indian culture and has become a symbol of the swadeshi movement. Investing in handlooms means endorsing rural employment, boosting the economy, and supporting Indian art.
5. The Star Appeal
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If the first four reasons weren’t enough for you, here’s another: celebrities love this trend, and let’s face it – who doesn’t want to dress like a celebrity! Designers such as Anavila have become a favorite amongst the likes of Diya Mirza, Vidya Balan, Konkana Sen Sharma, Sonali Bendre, Kajol, and Kiran Rao.
Once you have picked out the perfect handwoven sari, raise the bar with statement accessories that complete the look. You can dress up the sari with an embellished blouse of your own or go soft and simple with the matching blouse.
Finish off with a statement round bindi, and you’re ready to go!
