Glitzy. Gaudy. Glamourous. & Cozy. That’s how I describe the Genz style we see today.
People who are born between 1997 to 2010 proudly call themselves ‘Generation Z’. As a person born in the early 2000s and a fashion enthusiast, I can certainly say that I recognize styling sensibilities and understand them to some extent. With new trends coming every season, and social media being the pioneer in creating them, fashion today has some interesting insights into it. Gen Z today, strongly believes in originality, individualism, and adaptability when it comes to choosing their fit. They want to reinvent beauty standards, encourage diversity, and indulge in innovative designs that make them stand out in the room.
When it comes to ethnic wear, finding designers that go with the same motto can be difficult. So here are some Gen Z-coded designers that have the same values when it comes to crafting elegance. From Mac Duggal to Anamika Khanna discover designs from the prominent names in the industry exclusively at Aza Fashions.
1. Mishru
With innovative designs that will force bypassers to double-take, Mishru is the best when it comes to depicting embroidery through contemporary aesthetics. With nostalgia and inspiration from nature pretty evident in the designs, this Genz-coded designer tops our list. From lehengas and gowns to coord sets, you will find statement pieces that will make you the talk of the party here.
2. Papa Don’t Preach
A Label born out of pop culture; the name Papa Don’t preach comes from a Madonna song. The brand designs define the perfect balance between sparkle, modernity, and minimalism. With a fusion twist to traditional styles, this brand started by Shubhika Sharma is a jolly spin on Indian silhouettes. Often breaking the rigid fashion guidelines, the label believes in telling a story through its beautiful designer pieces.
3. Payal and Zinal
A sensuous twist to ethnic wear, Payal and Zinal have a wide range of apparel that has a global appeal. Their youthful nature is what makes this fashion label appealing to Gen Z. Shying away from minimalism, they embrace the glitzy world of glamour and aim to craft designs that are experimental and bold with eccentric designs.
4. Sabyasachi
Everyone knows about Sabyasachi, and everyone wants to own a Sabyasachi. Their clothing and accessories are a great way to dazzle your closet with some character. Elevate your outfit with the label’s belt and handbags to bring some charm to your outfit. As with a Royal Bengal Tiger or a Taj Mahal logo carved on these attachments, you get a unique go-to look for all your attires.
5. Arpita Mehta
With intricate mirror work embellished as her signature, Arpita Mehta solemnly depicts the blend of ethnic and contemporary designs with her handcrafted embroidery and cut Dana work depicted on eclectic color choices. These gleaming yet minimalistic pieces are what attract the fashion-forward gen Z’s of today. Not only ethnic but her contemporary twist to traditional attires, make her pieces one of a kind. Mehta is known for her beautiful silhouettes that define femininity with flattering and enticing designs on luxurious fabrics.
6. Anamika Khanna
Anamika Khanna, the icon of Indian Fashion has a flair when it comes to her designs. With a strong belief in reinvention and relevance, Khanna has consistently come out with pieces that appeal to a wide set of generations. So, it’s obvious why the Gen z’s are obsessed with her. Her bold use of prints and embroidery with distinctive patterns, leave a lasting impression on everyone. Anamika always keeps a classy balance between contemporary and ethnic fashion, to build a global appeal when it comes to her designs.
7. Mac Duggal
The Indian American designer, Mac Duggal is a favorite among Hollywood celebrities. Not only this, but his couture brand also designs evening gowns with such distinctiveness that the prints and patterns make an imprint in your mind. Moreover, Duggal always plays around with trends and his pieces feel like they are made to create a moment. The younger generation feels a connection to him for a reason, his label plays around with glitz and glamour gracefully.
The Gen-Zs are hard to please. But it is undeniable that this their era and designers are ready to up their game. So wait no more, Jazz up your closet with these Genz coded designers today. And look no longer find all these exclusive designers and more at Aza Fashions.
