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Crafted Heritage for You : Independence Day Carnival is Here!

As a country, we know what it takes to be free. Leading a revolution that signaled the end of an empire. Thererby a freedom struggle that is forever etched in the annals of history and will live for centuries more. In essence of the words ‘’At the stroke of the midnight hour, when the world sleeps, India will awake to life and freedom,’’ we became a nation that resisted unjust rule and fought for what was ours. We became an Independent republic.

While all of us are proudly saluting the flag as it flies high on India’s 76th Independence Day, the Tricolor stands as a reminder of what constitutes a country like ours. Its composite culture, its varied heritage, and the traditions we follow, make us who we are - intrinsically unique.

For a country like our very own, where clothing becomes central to culture and tradition, there is a special place for fashion. Proudly relying on our roots with handloom that is heritage or embracing the new age fabrics, it is safe to say that Indian fashion has seen evolution at a rapid pace.

Propelled by anti-colonial sentiment to weave our very own Khadi, we opted to become self-reliant by will. And we keep this spirit alive even today, by pushing for a traditional wardrobe that carries the same charm and glam as that of their western counterpart. And at Aza Fashions, we want to build on this very sentiment.

We bring you the Independence Day Carnival! A reason to build on the celebration of our 76th Independence, we bring forth a diverse collection of ethnic and traditional designer wear from brands across the country’s expanse. To honor 76 years of freedom, you get up to 76% off on these styles!

With freedom, you also get choices. We made it easier for you to search for your next favorite designer piece through our thoughtful curates that are originally desi!

Wear your love for the country on your sleeve this Independence Day!

 

Crafts of India : An Ode to Artisanship

Join us as we honor the crafts of our beloved nation! This Chanderi handblock-printed kurta and pant set hits off every spot for the artisanship we have on our side. Find many more such artsy creations in our Crafts of India curate!

Lehengas : A Custodian of Culture

A sartorial classic and a fashion favorite for centuries, lehengas have been royalty’s preferred address. A decked out, embroidered lehenga set has had a mainstay in wedding wardrobes ever since it amassed huge popularity in the nineties. Likewise this floral embroidered piece brings flowers to life on a soft pink canvas and its beauty shows exactly why lehengas are so loved!

Sarees: Heirloom of Grace

The name precedes recorded history, and it has lived a glorious life that is worthy of becoming a tale. Moreover the saree is a quintessential part of our story that is well and alive and thriving today. The Banarasi silk saree is one of those instances, and this red Kasturi Kundal saree is a fine example.

Kurta Sets : Tradition's Staple

Dhotis have traditionally been associated with menswear for centuries. Championed by Mahatma Gandhi himself, the style has an imprint on society like no other. A gender fluid take that plays on fusion wear; this dhoti kurta set is as bold as fresh grounded Lakadong turmeric!

Sherwanis: Nobility in Form

A time tested garment that has reinvented itself at every point of economic boom through centuries. A display of wealth & nobility, a Sherwani is a must for grooms today. Live through royalty with this floral embroidered sherwani!

 

Find your own freedom and celebrate with pride! This Independence day, let's vow to keep our culture growing through our clothes! At Aza Fashions, we believe in this throughout the year! Find your own heritage through our vast collection & revel in the beauty of our own heritage!

 

Author

  • Fresh out the oven advertising grad, Aditya Mhatre is a Copywriter at Aza Fashions. A certified cinephile and an avid entertainment enthusiast all his life, it is natural he is inspired by fashion. Self-professed Alice, he is willing to go down rabbit holes researching about everything and anything to find momentary wonderlands.

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