Priyanka Chopra is a name that is synonymous with anything remotely fabulous, glamourous, and, of course, desi. Over the course of her successful two-decade-long career, she has embodied oomph and sexy in the best of luxury outfits. Sure, Priyanka is still at the top of her game, but she is nowhere near to forgetting her roots. Amidst nailing her movie choices and international red-carpet appearances (with Nick Jonas by her side) she still roots for and supports indie, homegrown brands that she truly believes in.
Recently, the desi girl shared a few brands on her Instagram story with the hashtag #SupportSmallBiz. We laud Instagram of introducing the sticker that shares a preview of the business account. During these tumultuous times, these small businesses are highly benefitted through generous shout-outs like Priyanka's. We urge you to take a look at them, especially if you'd like to get your hands on Priyanka-approved brands.
Ka-Sha
There are way too many reasons to love this brand, Ka-Sha. This sustainable label not only uses organic dyes for handcrafted styles but also leads a zero-waste campaign. We stan a conscious label (and the star) who truly recognize that there is no Planet B. These timeless billowy cotton pieces should be part of your work as well as off-duty wardrobe. Check out these few styles that will make you want to build your own sustainable closet.
Ritika Sachdeva
Over time, we have come to know about the diva's love for fusion, and of course, statement baubles. This brand, Ritika Sachdeva, is all about an amalgamation of traditional and quirky statement jewellery. We get why Priyanka would vouch for them. Discover these eclectic statement-making pieces that will go with your minimal outfit.
Label Anushree
Since the world is going gaga over fusion styles for weddings, we would pin these styles for Label: Anushree too. With a galore of layerings and fabulous cut-out silhouettes, these styles are definitely for pre-wedding festivities. Here are a few styles hand-picked for you that are not only uber-chic but also are comfortable.
Shruti Sancheti
Shruti Sancheti- a brand all about giving a contemporary spin on traditional styles tastefully, has won us over. If you're on a bookmark spree just like us, give this brand a go for subtle pastel shades with a hint of a surprising element (read: ruffles and tiers), you're in for a treat. If you're looking for some post-lockdown party outfit inspirations, get started with these minimal styles.
Eka
We second Priyanka's choice of Eka. With their usage of natural fibres and design sensibilities that shout minimalism, this brand is the one to look out for. If you prefer versatile, fluid silhouettes in your contemporary wardrobe, do check them out. These twirl-friendly styles are yours to wear for your Zoom meetings.
Aprajita Toor
Think: traditional Kolhapuris getting an eclectic makeover with abundant colours and heels. This brand stands for chic contemporary footwear that is chock-full of new-age design elements and vivacious hues. Reserve these quirky footwear styles to attend an intimate wedding in.
Are you crushing on these indie brands too? Let us know in the comments below.
