Surbhi Shah

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Birthplace

Jaipur

Birthdate

6th February 1984

Educational Qualification

Bachelors of Fine Arts

Founding data/year of the brand

Jaipur | 2009

If your designs could speak, what would they say?

If my designs could speak, they'd whisper tales of ancient traditions and vibrant festivities, all while inviting you to dance and celebrate life. They'd tell you, 'Be bold, be beautiful, be uniquely you.'

What are the signature elements in your designs?

My designs are a blend of rich, handwoven fabrics, intricate embroidery, and a modern twist on traditional motifs. Think of them as the perfect marriage between the old-world charm and contemporary elegance—like a classic Bollywood movie with a chic, indie twist.

Which celebrity or personality do you dream of dressing?

Madhuri Dixit,

Which collection are you most proud of, and why?

As a designer, each collection I create holds unique significance and value, reflecting different aspects of my artistic journey and vision. It is challenging to single out one collection as the most proud because every piece I design is infused with its own story, purpose, and inspiration. Each collection represents a distinct phase of my creative evolution, making all of them equally meaningful to me.

Where do you find inspiration for your designs?

Inspiration is all around me—it's in the bustling bazaars of Jaipur, the intricate patterns of ancient palaces, and the vibrant colors of local festivals. I also find a lot of inspiration in nature, especially the serene desert landscapes and blooming gardens.

Which designer in the world inspires you?

Manish Arora is a true inspiration. His fearless use of color and innovative designs are a breath of fresh air in the fashion world. He reminds me to always push the boundaries and never be afraid to be bold.

Share a memorable "aha" moment from your design career.

My aha moment came during a late-night design session when I was struggling to blend traditional and modern elements. I suddenly realized that the key was to let the fabrics and patterns speak for themselves, rather than forcing a fusion. That revelation transformed my approach and opened up a whole new world of creativity.