Siddhant Agrawal

If your designs could speak, what would they say?

Our creations are about telling powerful stories through fashion. Each garment is designed to capture the individuality and aspirations of the modern woman. We draw inspiration from personal experiences, cultural traditions, and innovative techniques. The vision is to create timeless, elegant pieces that are both sophisticated and effortless, allowing men and women to feel strong, independent, and stylish.

What are the signature elements in your designs?

Fusion of traditional and modern embellishments, Colour Blocking, Bold Silhouettes, Textile Development.

Which celebrity or personality do you dream of dressing?

Which collection are you most proud of, and why?

I take great pride in our FLORAISON collection, particularly in the meticulous craftsmanship of each garment. The collection embodies extensive creativity, blending diverse textures and artistic patterns through thoughtful development.

Where do you find inspiration for your designs?

My design journey began with a deep love for art and design that blossomed during my childhood. In my late teens, I was captivated by the enchanting world of the Indian fashion export industry and thus began my foray into the realm of fashion, where every thread holds a story, and each creation is a canvas for elegance and innovation. My inspirations are rooted in exploring contrasts – I strive to balance structured and fluid elements, minimalism, and maximalism. Collections like "Floraison" are inspired by my personal journeys of evolution and rebellion.

Which designer in the world inspires you?

•? ?Iris Van Herpen: For her innovative techniques and craftsmanship. •? ?Robert Wun: For his unique silhouettes and storytelling through individual garments. •? ?Hussein Chalayan: For consistently introducing surprise elements in his collections and shows.

Share a memorable "aha" moment from your design career.

After five successful years in online retail, the decision to open a physical store stemmed from the desire to offer our customers a more tangible, personal experience. A physical store allows customers to interact directly with our creations, feel the quality of the fabrics, and see the intricate details up close. It also provides an opportunity to build deeper connections with our clientele and offer a curated shopping experience that reflects the brand’s ethos. So I would say the most memorable "aha" moment for us will be opening our First Flagship Store at Dhanmill, Chattarpur, New Delhi