Priyanka Jain

If your designs could speak, what would they say?

I am a reflection of uniqueness, a celebration of individuality. I am free and beautiful, crafted to embrace your comfort and enhance your natural elegance. I adapt to your size and shape, molding to your vision. Whatever you wish for, I become. I am the embodiment of everything you aspire to be

What are the signature elements in your designs?

A perfect blend of commercial appeal and timeless elegance. Embracing soft pastels and stunning ombre dyes, we experiment with delicate hand embroidery to create pieces that embody modern-day women's silhouettes. Experience the beauty of craftsmanship with every garment at affordable prices.

Which celebrity or personality do you dream of dressing?

Which collection are you most proud of, and why?

I take immense pride in my very first collection. In 2015 When I began, I focused on creating black and white pieces, which were challenging to market for weddings. However, upon launching, we received an overwhelmingly positive response. Overnight, we were flooded with orders and gained 5000 followers. We also managed to change a bit of the mindset regarding black and white for the market, and people have started choosing these colors for their wedding attire.

Where do you find inspiration for your designs?

I am inspired by the stories and personalities of the women who wear my pieces, aiming to create outfits that reflect their strength, beauty, and individuality. My Label tagline, "A girl should be whatever she desires to be," encapsulates this vision. I also draw a lot of inspiration from flowers and nature, as I believe that women and flowers share the same essence of beauty and resilience. Women and flowers share many beautiful qualities. Both exhibit incredible diversity, resilience, and the ability to thrive in different environments. Flowers are known for their delicate beauty and vibrant colors, much like women who express their individuality and grace. Both possess an innate strength, blooming beautifully even in challenging conditions. Just as flowers bring joy and life to their surroundings, women bring warmth, love, and inspiration to the world around them.

Which designer in the world inspires you?

Coco Chanel -Her design philosophy emphasized, comfort , elegance , clean lines, simplicity, and practicality. She made significant contributions to women’s fashion and empowerment, shaping the modern concept of femininity and style. As a self-made woman in a male-dominated industry, Chanel became a symbol of independence and success. Her career demonstrated that women could achieve great things through talent, determination, and innovation. Chanel empowered women to be more confident and self-assured in their appearance. Her approach to fashion allowed women to express their individuality and personal style more freely. Coco Chanel's work not only transformed the fashion industry but also contributed to the broader movement of women's empowerment and self-expression.

Share a memorable "aha" moment from your design career.

While working on my first collection, I initially focused on black-and-white designs. Though the response was generally positive, I realized that some clients were hesitant due to the limited color palette, which was causing us to lose potential customers. During a period of quiet reflection, it hit me: my designs needed a fresh perspective. I envisioned incorporating a signature blend of pastels and ombre dye, enhanced by delicate hand embroidery. This approach perfectly aligned with my goal of merging timeless elegance with modern sophistication. This realization was crucial. It wasn’t just about changing colors; it was about redefining my collection’s identity. Embracing this new direction allowed my designs to resonate more deeply, resulting in enthusiastic responses and significant growth in my following.