Pasha India

Pasha India, founded by designer Dia Ajmera in 2014, is a vibrant brand born from a unique blend of cultures. Raised in Bangkok and surrounded by the world of jewelry making, Dia's love for aesthetics finds expression in Pasha's playful prints and contrasting colors. Pasha's designs are a fusion of traditional and contemporary influences, with a twist of art pop.

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Birthplace

Bangkok

Birthdate

29th August 1993

Educational Qualification

B.A. (Hons.) Fashion Designing & Textiles

Founding data/year of the brand

2014 | Jaipur

If your designs could speak, what would they say?

Embrace the fusion of tradition and modernity, wrapped in the soft petals of elegance. Let simplicity blossom into beauty, and let every stitch tell a story of grace and charm.

What are the signature elements in your designs?

Hand-drawn floral prints, dhoti-inspired drapes, and size-adjustable silhouettes that suit all body types.

Which collection are you most proud of, and why?

Camellia - because we received a lot of love for our lungi-inspired silhouettes and mother-daughter sets. In that collection, we came up with a detachable dupatta concept for our jumpsuits to make fashion more versatile.

Where do you find inspiration for your designs?

Indian botanicals.

Which designer in the world inspires you?

Shubhika Sharma - Papa Don't Preach.

Share a memorable "aha" moment from your design career.

When I got selected for Audi Fashion Week, Singapore at the beginning of my career.