Parshya

If your designs could speak, what would they say?

We are timeless—wear us now or years from today. We embody simplicity intertwined with intricate detail, offering unparalleled comfort and effortless elegance.

What are the signature elements in your designs?

Our designs are distinguished by dainty surface ornamentations, employing techniques like delicate cutwork and 3D embellishments. We create contemporary silhouettes in the occasion wear segment, with our signature bomber jackets, trench coats, drape sarees, and evening gowns. Each piece is a labor of love, with meticulously detailed draping, pleating, and ruching that reflects the time and care invested.

Which celebrity or personality do you dream of dressing?

Which collection are you most proud of, and why?

The 'Evermore' collection holds a special place in my heart. It marked a new beginning for us as a brand and was very well received by our clients. We discovered that our minimal tone on drape sarees was a hit.

Where do you find inspiration for your designs?

Inspiration is everywhere. We find it in the architectural wonders of the world, and nature's vibrant colors and delicate flowers also play a significant role in our designs. The diverse people I encounter in my travels inspire me as well. Sometimes, simply walking down a bustling street can spark the most profound ideas.

Which designer in the world inspires you?

I am deeply inspired by the works of Tarun Tahiliani, the elegance of Jade by MK, the timeless sophistication of Oscar de la Renta, and the bold innovation of Yves Saint Laurent.

Share a memorable "aha" moment from your design career.

One of my most memorable 'aha' moments was when I conceptualized the Roman-inspired Gujarati draped saree—a fusion of cultures that felt both groundbreaking and deeply personal.