Nirmooha
View CollectionsBirthplace
Meerut, Uttar Pradesh
Birthdate
1st January 1978
Educational Qualification
fashion designing, VIFT , MBA Symbiosis
Founding data/year of the brand
2017 | Mumbai
If your designs could speak, what would they say?
If our designs could speak, they would proudly declare that "We embody confidence and power." Our silhouettes are crafted to make a bold statement, and each piece is meticulously and exclusively made to exude elegance and strength when worn.
What are the signature elements in your designs?
Prints, 3D Embroideries, and Cording Techniques
Which collection are you most proud of, and why?
I'm most proud of our Ancienne collection. Nature serves as a profound source of inspiration for me, and Ancienne holds a special place in my heart due to its unique inspiration and intricate cording techniques. The collection features our specially crafted 3D sunflower embroidery, giving it a truly distinctive and remarkable look
Where do you find inspiration for your designs?
I find my inspiration in nature. The beauty, complexity, and Asymmetric Patterns of the natural world continually fuel my creativity and influence my designs
Which designer in the world inspires you?
The brands Schiaparelli and Balmain Paris inspire me the most. Their innovative and bold approaches to fashion continually motivate me to push boundaries and explore new creative horizons
Share a memorable "aha" moment from your design career.
One of the most memorable "aha" moments in my design career was designing and shooting for Mary Kom for the Shakti campaign. It was an incredible experience that highlighted the power of fashion to tell inspiring stories of one of our decorated legends. Additionally, designing a bespoke collection for acid attack survivors for “The Confidence Walk” and being felicitated by the honorable Chief Minister Mr. Devendra Fadnavis for my contribution was profoundly moving.