Label Nitika

If your designs could speak, what would they say?

If Label Nitika's designs could speak, they would narrate tales of modernity intertwined with elegance, echoing the essence of luxury made accessible without compromising on style or quality. Each garment would whisper stories of bold experimentation and refined taste, inviting wearers to embark on a journey of avant-garde sophistication.

What are the signature elements in your designs?

The signature elements in Label Nitika's designs include a harmonious fusion of contemporary hues with Indian craftsmanship, creating a timeless allure. From intricate gota patti work to nature-inspired 3-D embroidered floral motifs, every piece exudes opulence and celebration. Handcrafted traditional techniques meet modern silhouettes, resulting in a balanced blend of elegance suitable for any occasion. Striking color combinations, rich fabrics, and premium quality craftsmanship define the brand's aesthetic.

Which celebrity or personality do you dream of dressing?

Which collection are you most proud of, and why?

"Sunehra." This collection embodies the essence of celebration with its exquisite gota patti work and nature-inspired 3-D embroidered floral motifs. The blend of traditional handcrafted techniques with modern silhouettes creates a range that is both opulent and versatile, suitable for various occasions. The meticulous attention to detail, striking color palette, and premium quality craftsmanship make "Sunehra" a standout collection in Label Nitika's repertoire.

Where do you find inspiration for your designs?

Inspiration is drawn from a myriad of sources, including nature, art, culture, and everyday experiences. The brand's founder, Nitika Narula Motwani, finds inspiration in the intricate beauty of traditional Indian craftsmanship, which she seamlessly integrates into contemporary fashion pieces. Additionally, travel and exploration of different cultures play a significant role in shaping the brand's design philosophy, infusing each collection with a unique and eclectic vibe.

Which designer in the world inspires you?

Sabyasachi Mukherjee

Share a memorable "aha" moment from your design career.

A memorable "aha" moment was when Label Nitika received overwhelming appreciation for a collection that seamlessly fused traditional Indian textiles with contemporary silhouettes. This moment validated the brand's vision of redefining luxury by making it accessible without compromising on style or quality. It reaffirmed their belief in the power of passion and creativity to carve a niche in the fashion industry, inspiring them to continue pushing boundaries and creating timeless pieces that resonate with their customers.