Kaaisha by Shalini

Founded in 2013, Kaaisha by Shalini celebrates a captivating blend of heritage and contemporary style. The brand takes traditional craftsmanship and infuses it with a modern twist, resulting in a unique and visually striking collection. Beyond its commitment to design, Kaaisha by Shalini champions women's empowerment and the art of handicraft. The brand actively supports artisans, contributing to their well-being and economic success. This dedication extends to creating a passionate and collaborative work environment, fostering an ecosystem that celebrates femininity in all its forms.

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Birthplace

Delhi

Educational Qualification

Fashion design diploma from London College of fashion

Founding data/year of the brand

2012 | Delhi

If your designs could speak, what would they say?

If my designs could speak, they would whisper tales of timeless elegance, weaving threads of heritage with a touch of modern allure.

What are the signature elements in your designs?

As the creative force behind Kaaisha by Shalini, my designs are imbued with signature elements that reflect a deep appreciation for heritage and a passion for contemporary elegance. The intricate embroidery techniques like Zardosi and thread work are my personal favourites, as they symbolize the meticulous craftsmanship passed down through generations.

Which celebrity or personality do you dream of dressing?

Deepika Padukone,

Which collection are you most proud of, and why?

I am most proud of the "Noor-e-Nazar" collection. This collection represents a culmination of creativity, cultural heritage, and contemporary aesthetics, blending traditional craftsmanship with modern designs in a way that resonates deeply with my brand's ethos and vision.

Where do you find inspiration for your designs?

I find inspiration in the beauty of nature, the richness of cultural heritage, the creativity of art, the grandeur of architecture, and the depth of personal experiences. These diverse influences converge me to create a tapestry of ideas that breathe life into our collections.

Which designer in the world inspires you?

Tarun Tahiliani

Share a memorable "aha" moment from your design career.

One of my most memorable "aha" moments in my design career is the continuous appreciation and love my outfits receive from celebrities and customers alike. Each time a celebrity chooses to wear my designs or when a customer expresses their admiration for our creations, it reaffirms the passion and dedication I pour into every piece. These moments of appreciation fuel my creativity and inspire me to continue pushing the boundaries of elegance and style in every collection.