joules by radhika

If your designs could speak, what would they say?

If our designs could speak, they would tell tales of culture and tradition, celebrating the happiness of every woman who wears our jewelry. They would whisper of wedding dreams coming true, thanks to the perfect pieces that complete the bridal look.

What are the signature elements in your designs?

The signature elements in our designs include meticulous handcrafting, attention to details, and truly unique designs. We infuse culture into every piece, ensuring that each one tells a story and stands out in its own way.

Which celebrity or personality do you dream of dressing?

Which collection are you most proud of, and why?

We are most proud of our Rajwadi-themed collection, Temple and Temple Fusion collections, and our Bridal collection. Customization is our niche, and we take great pride in creating pieces that resonate deeply with our clients. There's nothing more fulfilling than seeing the joy on JBR Brides' faces when they wear our bridal jewelry, knowing we've played a part in their special day.

Where do you find inspiration for your designs?

I find inspiration in a blend of my studies, Indian heritage, traditions, and our diverse culture. Ancient arts and nature also play a significant role, offering endless possibilities for intricate designs. As an artist, these elements fuel my creativity, helping me transform concepts into beautifully crafted pieces.

Which designer in the world inspires you?

Sabyasachi

Share a memorable "aha" moment from your design career.

A memorable "aha" moment in my design career isn't just one instance—it happens every time a celebrity praises our products. It's also when we launch a new collection, and it gets appreciated and sells out quickly. These moments are a blend of pride and validation, driving our passion forward.