Divya Aggarwal
Birthplace
New Delhi, India
Birthdate
16th July 1996
Educational Qualification
Bachelor of Fine Arts from Parsons School of Design, New York | Major in Fashion Design and a minor in Design Management
Founding data/year of the brand
2022 | Noida
What are the signature elements in your designs?
In our designs, drape sarees take center stage, adding an element of timeless grace. We embellish each piece with modern accents, elevating traditional styles to new heights.
Which celebrity or personality do you dream of dressing?
Amy Jacksons,Which collection are you most proud of, and why?
The initial collection holds a special place in my heart as it marked my debut in the industry. Stepping into the spotlight with our contemporary designs, particularly the Hertha saree, was a significant style, symbolizing our commitment to innovation and style. Now, with the launch of our new collection, Amaryllis, I couldn't be prouder. This collection is a testament to our growth, catering not only for wedding celebrations but also modern cocktail soirées and resort wear.
Where do you find inspiration for your designs?
Inspiration for our designs is drawn from the tapestry of life itself – from everyday experiences, the beauty of our surroundings, and the wonders of nature. Our ultimate muse remains the modern woman. We strive to craft designs that not only reflect her journey but also empower her every step of the way. By infusing lighter materials into our creations, we ensure comfort without ever sacrificing style, allowing her to embrace her true essence with confidence and grace.
Which designer in the world inspires you?
Drawing inspiration from the world of fashion, we are greatly inspired by the work of Zuhair Murad. His ability to blend sophistication with modernity and his attention to intricate details resonate deeply with our design philosophy.
Share a memorable "aha" moment from your design career.
One of the most memorable "aha" moments in my design career was the launch of my eponymous label. It was a pivotal moment where I took a bold step forward, leveraging five years of industry experience and honing my artistic sensibilities since my college days. Exploring the different avenues of fashion, this venture was a culmination of my passion and dedication, marking a significant milestone in my journey as a designer.