Birthplace

Priyangsu Maji - Kolkata | Ambrish Kumar Jha - Jamshedpur

Educational Qualification

Bachelor in Fashion Technology (Wigan and Leigh College, UK)

Founding data/year of the brand

2019 | Kolkata

If your designs could speak, what would they say?

Arte-alter is an eco-friendly fashion & lifestyle label that proudly promotes sustainability and social responsibility as its core design philosophy and this is reflected in our products and more importantly in the design and development process. We firmly believe in creating impact, from the betterment of artisans in terms of health & safety, to textile revival, and women empowerment.

What are the signature elements in your designs?

For us comfort and care is the key, and that is why, we at Arte-Alter take immense care to provide you with fabrics made out of azo-free and naturally dyed yarns. The yarns we use are all-natural yarns, like khadi, cotton, silk, and linen. The yarns we use are hand spun yarns and hand spinning is an ancient textile art, in which fibers are drawn out and twisted together to form a yarn.

Where do you find inspiration for your designs?

We feel that inspiration cannot be contained in a box. It can come from anything and anywhere. Every nook and corner of Calcutta inspires us, whether it is some old architecture, any interesting people on the streets, or maybe just a yellow cab passing by. Calcutta breeds nostalgia, and we from “Arte-Alter” would love to present you with that love, nostalgia, and emotion through our products.