Anaario

If your designs could speak, what would they say?

If Anaario's designs could talk, they would share stories of childhood wonder and timeless style that adults adore just as much. My designs capture the carefree spirit of play and the joy in every moment, all while being mindful of our planet. Each piece speaks to my commitment to creating fashion that's not only beautiful but also sustainable, ensuring every garment is crafted with love and thoughtfulness.

What are the signature elements in your designs?

At Anaario, my designs stand out for our blend of luxury and eco-friendliness. I love using materials like cotton silk, cotton, recycled polyester, and poplin—they're comfy, durable, and good for the planet. Whether it's the silky smoothness of cotton silk or the crisp feel of poplin, each fabric brings a unique charm to my creations. And those cute felt tassels? They add a fun, whimsical flair that perfectly complements our timeless style.

Which collection are you most proud of, and why?

I'm especially proud of our kid's collection. It's all about capturing the joy and wonder of childhood with every stitch. Each piece is crafted with love and care, blending adorable styles with comfort and sustainability. It's my way of celebrating the magic of childhood while making eco-conscious fashion choices accessible and fun for families.

Where do you find inspiration for your designs?

My designs at Anaario are inspired by the magic of childhood, the beauty of nature, and the vibrant spirit of our community. I find inspiration in everyday moments of joy and playfulness, crafting each piece with love and a commitment to sustainability.

Which designer in the world inspires you?

One designer who truly inspires me at Anaario is Stella McCartney. Her commitment to sustainable and ethical fashion resonates deeply with our values. I admire how she seamlessly combines luxury with eco-consciousness, creating timeless pieces that prioritize both style and sustainability. Her dedication to making a positive impact on the fashion industry serves as a guiding light for our own journey in creating thoughtful and beautiful clothing.

Share a memorable "aha" moment from your design career.

Reflecting on my design career, I had a pivotal "aha" moment when I realized there were no fun, sustainable kids' fashion brands in the Indian market back in 2019. That realization sparked me to launch Anaario, aiming to fill this gap with quirky, eco-friendly designs that resonated with modern families. Combining my expertise in manufacturing, finance, and sales with a deep understanding of market dynamics, I successfully introduced a made-to-order venture that not only met revenue expectations but also fostered a community of conscious consumers. This entrepreneurial journey highlights my knack for spotting niche opportunities and driving both business success and positive environmental impact.