Amrood

If your designs could speak, what would they say?

If our designs could talk, they'd narrate tales of exuberance and individuality. They embody an unapologetic spirit. They resonate with a playful energy, constantly seeking new avenues to dazzle and inspire. Rooted in our brand's essence, unfazed by trends, they reflect a commitment to originality and innovation."

What are the signature elements in your designs?

Our designs are distinguished by their vibrant prints, each one inspired by the rich tapestry of my childhood memories and the cultural heritage of Jaipur. Our color palette is bold and unapologetic, intended to make a statement. Additionally, we love to incorporate intricate embroidery materials to add a touch of drama and sophistication to our creations.

Which collection are you most proud of, and why?

My favorite collection undoubtedly centers around our distinctive prints, the cornerstone of Amrood's identity. Among them, our inaugural print stands out as a testament to our brand's essence. Featuring 77 blocks and an intricate palette of 22 colors, this print embodies the playful and captivating nature of Amrood. Inspired by the patchwork traditions of Rajasthan, we infused abstract elements to create a dynamic mosaic impression. From whimsical motifs like birds and flowers to the meticulous jigsaw-like arrangement of patches, every detail tells a story of tradition and innovation, making it a cherished highlight in our journey.

Where do you find inspiration for your designs?

Our inspiration for prints stems from cherished memories of my childhood, intricately entwined with my imagination. Whether it's the quaint streets of Jaipur, the nostalgic ambiance of my grandmother's veranda, or the wildflowers blooming amidst the cracks of my childhood home, each holds a treasure trove of inspiration waiting to be translated into our designs.

Share a memorable "aha" moment from your design career.

It's immensely gratifying to hear that anyone who encounters our prints immediately associates them with Amrood. The lasting impression our designs leave on people is both humbling and exhilarating. Knowing that our prints resonate so deeply with others is not only my favorite but also the proudest aspect of my journey as a designer.